Much of the advice in content marketing revolves around blogging. The standard routine: write blog posts, use them to drive traffic, rinse, and repeat. But what if you’re not keen on writing blog posts? What if you downright loathe it? Feeling lost about what to do instead of blogging? Fear not – there are numerous alternatives to create traffic-generating content for your website besides churning out blog posts.
Even if you enjoy writing blog content, diversifying with various types of on-site content is not only beneficial creatively but also strategically. Here are five ideas of what you can do instead of blogging:
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Video Content
Creating videos may seem daunting, but it’s often simpler than it appears. With embed codes, your videos can live across multiple platforms simultaneously, driving traffic to your site from various sources. Whether you opt for traditional videos, screen-sharing tutorials, or webinar replays, videos offer a refreshing alternative to written content.
Audio and Podcasts
Podcasting, like video content, can be as simple or complex as you make it. From professional-grade setups to basic recordings, podcasts provide an avenue for expressing ideas verbally. Embedding audio files on your website, along with transcripts for accessibility and SEO benefits, can attract listeners and engage your audience effectively.
Downloadable Content
Offering downloadable resources such as how-to guides, exclusive videos, checklists, or templates is a proven strategy to attract and retain website visitors. Tailor the complexity of these resources to suit your audience’s preferences and needs.
SlideShares
SlideShares offer a visually engaging way to present information without the need for video production. Utilizing PowerPoint presentations, you can create highly shareable content that enhances your website’s appeal and accessibility.
Infographics
For visual thinkers, infographics provide an effective alternative to traditional blog posts. Platforms like Canva offer user-friendly infographic creators, allowing you to convey complex information in a visually appealing format.
Interactive Content
- Webinars and Online Courses: Offer in-depth training on your area of expertise through online courses or interactive webinars.
- E-books and Whitepapers: Create downloadable resources like e-books or whitepapers packed with valuable information your audience can consume offline.
- Quizzes and Assessments: Develop interactive quizzes or assessments related to your niche to engage your audience and provide personalized insights.
Community-Driven Content
- Forums and Online Communities: Create a forum or online community where your audience can interact, ask questions, and share experiences related to your niche.
- Social Media Groups: Build a dedicated group on platforms like Facebook or LinkedIn to foster discussions, share resources, and create a sense of belonging.
Social Media Management
- Offer Social Media Management Services: If you have a knack for social media strategy and content creation, consider offering services to businesses who need help managing their online presence.
Remember
- The best content format depends on your niche and target audience.
- Consider experimenting with different formats to see what resonates best with your audience.
- Consistency is key! Regularly create and share content to build momentum and keep your audience engaged.
By diversifying your content strategy with a variety of formats, you can keep your audience engaged and attract traffic from different channels. Whether you prefer writing, speaking, or visual storytelling, there are ample opportunities to create compelling content that resonates with your audience. So, whether you’re a blogging enthusiast, a podcasting aficionado, or a visual content creator, embrace creativity and explore new avenues to captivate your audience.