Adorack provides BrightQ with a top business technology platform
RESULTS
Steady Engagement
We’ve noticed steady engagement on both our Facebook and Instagram sites by utilizing queues and adding posts regularly to them.
Accurate Metrics
With Adorack, BrightQ creates accurate marketing metrics for its customers.
Peak Engagement
Peak engagement time has changed on every page after adjusting the timing on the queues.
REGION
Global
COMPANY SIZE
Enterprise
INDUSTRY
Food/Hospitality
KEY WORKFLOWS
Work requests
Program management
Project management
KEY FEATURES
Automation
Reporting
The best tools for small businesses to improve their clients' businesses with a fully integrated, branded social media solution
BrightQ, based in San Francisco, California, is a business management platform dedicated to local business owners. With the ability to handle anything from websites and marketing campaigns to loyalty programs, their platform is straightforward and simple to use. Due to the popularity of social media, they sought a simple way to match their own branding with a social media management system.
Clients of BrightQ were aware that they needed to be active on social media, but they were unsure about where to begin. Traditionally, customers would attempt to update the channel by logging into each of their social media accounts several times per week. Even so, they hardly ever engaged their audience. Because of this, a lot of time was wasted, and opportunities on social media were lost.
“We knew our clients would enjoy a tool that helped them manage their social difficulties, but we had to find the perfect partner that understood who we were working with.”
Future with Adorack
Later, BrightQ teamed with Adorack to create an integration that allows BrightQ’s clients to find and utilize their tool in a completely new way while still maintaining BrightQ’s branding.
Adorack is currently being used by BrightQ’s clients to access and manage the immense workload that social media may generate. Each client has different objectives for social media, but they all want to increase their followers and engage with their audience in a more efficient, real-time manner. Customers now only require half an hour each day to create their social strategy and follow their social feeds.
BrightQ develops more accurate marketing performance metrics for their customers with Adorack, and they can even leverage their customer information to begin adopting marketing automation for the small business market. Something that is unique in the present landscape of small business marketing.