Utilizing Adorack to Improve a Franchise’s Content Strategy
RESULTS
Accuracy at its finest
Adorack enabled us to post with accuracy by every feature at its best.
Maximized presence
Now that we have Adorack, we could reach our social media presence wide.
Optimum engagement
Content has received a higher reach which is conducive to future content engagement.
REGION
Global
COMPANY SIZE
Enterprise
INDUSTRY
Food/Hospitality
KEY WORKFLOWS
Work requests
Program management
Project management
KEY FEATURES
Automation
Reporting
Check out how a social media team of three plan, organize, and produce content for their 17 social media profiles
Hotels are the gateway to heaven. Mandarin hotels in the Caribbean are exactly your life on the beach. They serve you the luxurious and comfortable stay that you expect on your vacations. But with 17 separate profiles to handle for the hotel, the social media team has its work cut out for them. As time goes on, the team has grown accustomed to counting on Adorack to keep things in check.
Sophie Miller, a digital marketing manager, remarked that the content strategy for hotels might be rather complex and challenging to implement across numerous locations. The use of Adorack has sped up procedures, aided in content optimization, and increased community managers’ output.
Future with Adorack
According to Steve, the community manager, Adorack is a great tool that helps us better plan and organizes all of our social content. We may save time by scheduling and posting the same content across several profiles in just one easy step by using the calendar and scheduler features.
Adorack’s scheduling options enabled them to post with pinpoint accuracy, selecting the particular dates, times, and profiles to which they wanted to publish. Using the calendar, which provides them with a bird’s-eye view of all your scheduled and/or queued material across your accounts, they quickly and easily saw the whole publishing strategy.
Steve explained, ”
The Sent Messages report enables me to view all of our past postings in order of greater to lesser engagement. Understanding which content has received the greatest interaction, reach, and reactions not only helps me decide which posts to reschedule but also informs future content for optimum engagement.
This advanced tool helped Mandarin Hotels reach their maximum social media presence.