Privacy Policy

Adorack respects your right to privacy. Our privacy statement (“Privacy Statement”) describes who we are, how we obtain, disclose, and utilize information about you, as well as how you can exercise your right to privacy.

All users of Adorack’s websites and services, including but not limited to www.adorack.com, app.adorack.com, and (referred to as the “Site” and the “Service” depending on how you use it), are subject to our privacy policy. Please go to “Terms & Conditions“ or any service agreement you may have had with us for more details on the conditions governing your use of the relevant Service.

 

What is Adorack?

If you have any questions or concerns about how we are using your information, please contact us using the information provided in the “How to Contact Us“ section of this Privacy Policy.

Adorack is a social media management, social advocacy, social analytics, and social listening software provider. Please visit our website’s “About Us” section at for additional details about Adorack.

 

How do we collect information?

We get data from users of our customers’ social media pages and properties and from visitors to our site, our clients and their Service users, job applications, and job candidates.

 

Information we get from you
TikTok Data:

If you connect your TikTok account Adorack, we access and use TikTok user data via the TikTok API, including your profile information (e.g., username, profile photo, display name), videos you post or that are managed through our service, and analytics/insights data associated with your TikTok account (e.g., views, likes, comments, follower metrics). This data is used manage your account. We do not sell TikTok user data, and we handle it in accordance with TikTok’s Developer Terms of Service and Developer Policies, as well as this Privacy Policy.

Also update:

  • Data collection section: explicitly list “TikTok” alongside (or instead of) generic “social media platforms” wherever third-party platform data is described.
  • Third-party services/integrations section: name TikTok specifically as an integrated platform.
  • Data sharing section: clarify whether/how TikTok data is shared with other parties (or state it isn’t).
  • Data retention/deletion section: state how long TikTok data is retained and how users can request deletion (TikTok requires a deletion mechanism).

 

Depending on how you use our site and service, we may collect different types of information directly from you. For instance, when you sign up for an account with us, contact us about a customer support issue, apply for a job, or fill out an application or other forms on the Site and/or Service, we receive information directly from you. Also, we keep a record of any data you give to us electronically, such as your phone number and email address. Additionally, we get data about you through your activities on third-party social media platforms, including your username, profile, postings, and communications you send to and receive from our clients on social media.

 

Information we get from customers

To provide our Service, we need information from customers. A user’s social media handle, username, profile image, biography, number of followers, website URL, first and last name (if provided by the user), and messages or conversations with our clients may all fall under this category. In order to deliver our Service, we gather data from people who are employed by our customers, such as their contact information.

 

Information that is taken Automatically

We might automatically gather some data from your device when you use our Service or visit our Site. According to current data protection rules, this information can be regarded as personal information.

Your IP address, device type, unique device identification numbers, browser type, general geographic location (such as country or city-level location), third-party websites accessed through the Service, and other technical information are examples of the information we may automatically collect. We may also track information about how your device has used our Site or Service, such as the pages visited and links clicked (including content accessed).

By gathering this data, we can learn more about the people who visit our site or use our service, where they are from, and what features and functionality they are most interested in. We utilize this data for internal analytics and to raise the caliber and usefulness of our website and/or service for users and visitors.

As further described below under the section titled “Cookies, similar tracking technology, and analytics“ as well as in our Cookie Notice, some of this data may be gathered via cookies and other tracking technologies.

 

Other Sources of Information

We also gather data from outside sources, like:

Data resellers or brokers from whom we buy data validate and enrich the information we get. Social networks whenever you interact with our content, make a reference to our site or service, or give us permission to access your data there.

Partners who sell or distribute our products, provide co-branded services, or take part in collaborative marketing initiatives. Clients entrust us with their information, which we then process on their behalf.

 

Do Not Track

You might be able to use the “Do Not Track” signal that your browser automatically sends to websites you visit. Yet, note that there isn’t a consensus among the industry about what site and app administrators ought to conduct regarding these signals. Therefore, our systems do not take into account browser “do-not-track” requests until the legislation is construed to force us to. But, you have the option to turn off some tracking as described in this privacy statement (e.g., by disabling cookies, or using private browsing modes).

 

Google user data obtained via Restricted and Sensitive Scopes

Adorack’s use and transfer to any other app of information received from Google APIs adhers to Google API Services User Data Policy, including the Limited Use requirements.

Limited Use

Our app strictly complies with all conditions specified in the limited-use policy of Google.

 

    • Do not allow humans to read the user’s data unless you have obtained the user’s affirmative agreement to view specific messages, files, or other data.
    • Do not use or transfer the data for serving ads, including retargeting, personalized, or interest-based advertising; and
    • Limit your use of data to providing or improving user-facing features that are prominent in the requesting application’s user interface. All other uses of the data are prohibited;
    • Only transfer the data to others if necessary to provide or improve user-facing features that are prominent in the requesting application’s user interface.

 

Use of Information

Adorack follows the procedures outlined in this privacy statement when processing data for corporate and commercial reasons. We have used information for the following business purposes throughout the past year, among others:

 

    • Operate and enhance the website and service;
    • Provide users or customers with the service as well as any other goods or services they may ask for or in which they have demonstrated an interest;
    • Facilitate the processing, evaluation, and analysis of subscriptions;

 

    • Analyze customer interests and needs to improve the service and make other offers, products, or services available;
    • Calls with consumers may be recorded for quality, training, and service improvement purposes (upon receipt of consent, as applicable law may demand);
    • Review the types of offers, products, or services we make available to users or customers, as well as potential users or consumers;
    • Observe how the service is being used, including for repairing problems and enhancing the product;
    • Offer client service;
    • Communicate with users and deliver extra information that may be of interest to them via email or other channels, such as promotional offers, notices, and marketing materials;
    • Run online polls to get information about the website and/or service;
    • to create aggregated data for internal examination and analysis, combine datasets;
    • To deliver the Service, you may transfer anonymous or customized tokens between the Adorack and Employee Advocacy platforms;
    • Send you notices for upcoming events, technical notices, product announcements, security alerts, administrative messages, service bulletins, or advertisements;
    • send you email messages with ads;
    • Process your writing samples, references, employment, and educational history as required to take into account your job application for open positions;
    • Manage our day-to-day business needs, such as Site and/or Service administration, forum management, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting duties, legal terms, and any other contractual arrangement relating to our Service, or compliance with the law; and Fulfill any additional business or commercial objectives under your direction, with your knowledge and/or approval, or both.

Despite what was stated above, we are free to use any non-personal information about you (including information that has been combined or de-identified) as long as it is not against the law. See “Your Data Protection Rights” below for details on your rights and options on how we utilize information about you.

 

Third-Party Categories with Which We May Share Your Information

We distribute the data we gather in accordance with the procedures outlined in this privacy statement. The recipient categories are as follows:

 

    • to our affiliates, service providers, and partners who process data for us or who otherwise use it for the purposes outlined in this privacy statement or for which we give you notice at the time we collect it. These parties include companies that support the delivery of our site or service, offer functionality on it, or help to improve its security. We exchange data for business and commercial purposes with our affiliates. Although we may allow them to use information that does not identify you (including information that has been aggregated or de-identified) for any purpose aside from those expressly prohibited by applicable law, we contractually forbid our service providers from keeping, using, or disclosing information about you for any reason other than providing the services for us.
    • to our clients in order to efficiently deliver our social media management,  and to manage the customer relationship (including information pertaining to customer end users as well as internal staff). In order to facilitate the processing of their orders, maintain and administer their online accounts, respond to their queries and comments, fulfill their requests, market and advertise to them, and otherwise comply with our contractual obligations and applicable law, we, for instance, share information with our customers;
    • to local resellers of information technology in several nations, as allowed by appropriate law. We might give this reseller the names and contact information of customers or potential customers so they can market our service.
    • to any competent law enforcement agency, regulatory body, government agency, court, or another third party when we think disclosure is necessary (I) as a matter of applicable law, court order, or regulation, (ii) to exercise, establish, or defend our legal rights, (iii) to protect your vital interests or those of any other person;
    • in connection with any proposed or actual purchase, merger, or acquisition of any part of our business, provided that we inform the buyer that it must use your information only for the purposes disclosed in this Privacy Policy; to a potential buyer (and its agents, investors, and/or advisors);
    • companies that provide analytics and advertising technology are among the vendors used for business and commercial objectives. Suppliers may serve as our service providers or, in certain circumstances, may make their own decisions about how to handle your information. See the section below titled “Cookies, comparable tracking technology, and analytics“ for further details on advertising and analytics;
    • to any other person with your knowledge and permission;
    • When you actively participate in a contest, sweepstakes, or other promotion, we share information as described in the promotion’s official rules, as well as for administrative needs and as required by law (e.g., on a winners list). By participating in a promotion, you consent to its official rules and, unless prohibited by relevant law, grant permission for the sponsor and/or other parties to use your name, voice, and/or likeness in promotional materials;
    • Your information is publicly viewable whenever you make information available on the Site or Service, such as when you include it in your profile or publish it or leave a comment on a public message board, including through Disqus and social media. You are completely responsible for any information you make public, so please consider your decision carefully. Subject to extra rights outlined in the part below titled “Your Data Protection Rights,” after you upload something, you might not be able to change or delete it; and
    • when you ask for or instruct us to share information, such as when you decide to tell a social network or other third-party platforms about your activity on the Service; this may require you to agree to the terms of service or privacy policy of the third-party platform in question.

Please be aware that the YouTube API Services used by the Service are provided by a third party, and as such, if you use these services through the Service, you are subject to the Google Privacy Policy, which is available at “Google Privacy“.

Despite the aforementioned, unless forbidden by relevant law, we may share information about you that cannot be used to identify you (including information that has been combined or de-identified). Please refer to the “Your Data Protection Rights“ section below for further details on your rights and options in relation to how we disclose information about you.

We may occasionally be forced to provide personal information in response to valid demands from public authorities, including where doing so is necessary for reasons of national security or law enforcement.

 

Data Storage

When we have an ongoing, genuine business need, we retain the information we acquire from you (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

In the rare instances where this is not possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from any further processing until deletion is possible. This will happen once we no longer have a continuing legitimate business need to process your information.

 

Sensitive individual data

You are not permitted to provide Adorack with sensitive personal information as that term is defined by relevant law in accordance with the rules that govern your use of the Service.

 

Personal data processing legal basis (only EEA or UK visitors/users)

Our legal basis for collecting and using the above-described personal data will vary depending on the particular personal data in question and the particular context in which we gather it if you are a visitor or user from the European Economic Area or the UK.

However, we will typically only obtain personal information about you when we have your consent, when we require the information to carry out a contract with you, or when the processing is necessary and does not conflict with your interests in data protection or your fundamental rights and freedoms. In rare circumstances, we may also be required by law to get personal information from you.

If we need your personal data to fulfill a legal obligation or carry out a transaction with you, we will notify you at the appropriate time and let you know whether providing your personal data is required or not (as well as of the possible consequences if you do not provide your personal data).

In a similar vein, if we gather and use your personal information based on our (or any third party’s) legitimate interests, we will be transparent about those interests to you at the time.

Please get in touch with us using the information shown under the “How to Contact Us“ column below if you have any concerns or need more information about the legal basis for which we collect and use your personal data.

 

Analytics, cookies, and other tracking mechanisms

In order to gather and use information about you, including to offer interest-based advertising, we employ cookies and other tracking technologies together referred to as “Cookies”. See our Cookie Policy for more details on the many types of cookies we use, their purpose, and how to manage them.

To better understand how users access and use the Service, we also use analytics services like Google Analytics. Additionally, we use audience matching services to target users who have visited our Service or who match the criteria for one or more of our databases (“Matched Advertising”). In order to achieve this, we submit a list of our customers to a technology service or embed a pixel from a technology service into our service. The technology service then compares common characteristics between our data and their data. For instance, as part of our use of Facebook Custom Audiences, we may include the Facebook pixel on our Service and divulge your email address to Facebook.

By using the tools available at “Google Tools“ and the options available in “Google Ad Settings“, you can choose not to have Google Analytics, the Google Display Network, or Google Analytics for Display Advertising using the information that is gathered.

 

Integrations of Social Media and Technology

Through websites, platforms, and services run or under the control of different businesses, we provide certain of our Services. Additionally, we include technologies run or managed by independent businesses into specific portions of our site and service. Many instances include:

 

    • Links to websites, platforms, and other services not run or under our control are present on our site and in our services.

 

    • We may include a pixel or SDK on our site or service so you may access your account or “like” or “share” content on social media. If you decide to use such integration, the social network may send us information that you have given them permission to share with us. Please be aware that the social network may use the integration to gather information about you on its own.
    • We might make our content available on social media. When you interact with our content (for example, through our brand page or through our chatbot on the Site or Service), any information you give us is handled in line with this Privacy Policy. Additionally, if you publicly mention our Service on social media (for example, by including an Adorack-related hashtag in a tweet or post), we may utilize your mention on or in relation to our Site or Service.

Please be aware that if you connect with other organizations, including after leaving our site or service, other organizations may do their own independent data collection on you and contact you for information. These organizations’ rules, conditions, and practices continue to apply to the information they collect and keep, including what information they share with us, how you can use their services and devices, and whether they store data in the United States or elsewhere. We advise you to familiarise yourself with and review their terms of service and privacy policies.

 

Your Data Privacy Rights

 

    • You can always contact us using the information listed under the “How to Contact Us“ column below if you want to access, update, or request the deletion of your information. Please be aware that you might not be able to use the Site and/or Service if you request the deletion of your information. In addition to our standard process for deleting stored data, you can revoke our access to your data by visiting the “Google security settings” page, if you have given us permission to access your data via the YouTube API Services.
    • Furthermore, if you are a resident of the European Economic Area or the United Kingdom, you have the right to object to the processing of your personal data, request that we limit the processing of your personal data, or request that your personal data be portable. Once more, you can exercise these rights by getting in touch with us at the numbers listed under the “How to Contact Us“ paragraph below. Be aware that if you make such a request, you might not be able to use the Site or Service.
    • You have the option to always opt out of receiving marketing communications from us. By selecting the “unsubscribe” or “opt-out” link in the promotional emails we send you, you can exercise this right. Please get in touch with us using the information listed under the “How to Contact Us” column below if you want to opt out of receiving other types of marketing (such as mail or telemarketing). Please be aware that your decision to unsubscribe only applies to the specific phone number, device, and email address that was used. Subsequent memberships will not be impacted.
    • You may also revoke your consent at any time if we have acquired and processed your information with it. Withdrawing your consent will not have any impact on any processing we carried out before it, nor will it have any impact on the processing of your information carried out in reliance on legal justifications other than consent.
    • Regarding the way we collect and use your information, you have the right to file a complaint with a data protection authority. Please get in touch with your local data protection authorities for additional information.

In compliance with current data protection regulations, we react to all requests from persons desiring to exercise their data protection rights. We may be legally obligated to send your request to our customer and/or social media business partners for their evaluation and processing when we process your information solely on behalf of a customer. There may be additional rights available to citizens of some states.

 

User ID and password security

To assist secure your personal information against loss, theft, misuse, and unauthorized access, disclosure, modification, and destruction, our Site and/or Service implements and maintains a number of reasonable and suitable administrative, physical, and technical security protections. These security precautions include, but are not limited to, firewalls, intrusion detection systems, operational procedures that are intended to safeguard your information, network and host security controls, and data encryption (both at rest and during transmission). Your user ID and password should be kept private, and you should never disclose them. Where possible, we also advise turning on two-step verification or SSO integration. Please contact our technical support department at support@adorack.com if you think your user ID and password have been compromised or if you are having problems changing them on the Site or Service. But, information about you cannot be entirely guaranteed to be secure during transmission via the internet.

 

Notification of CAN-SPAM Compliance (U.S. users only)

We may send you promotional or informative emails on a regular basis. By following the unsubscribe or opt-out steps provided in the email, you can choose not to receive promotional messages from us. Please be aware that the processing of opt-out requests may take up to 10 business days. We may still send you emails concerning your account or any services you have requested or received from us even if you choose not to receive promotional emails about suggestions or other material we believe may interest you.

 

International Transfers

It is possible for your information to be transmitted to and processed in nations other than the one in which you currently reside. It’s possible that these nations have different data protection regulations than yours.

Our servers are specifically based in the United States, and we work with partners, third-party service providers, and group organizations globally. This implies that we may process your information when we gather it in any of these nations.

However, we have implemented the necessary security measures to guarantee that your information will continue to be secured in accordance with this Privacy Policy. These include our use of Standard Contractual Clauses that have been approved by the European Commission, the use of or disclosure of personal information transferred from the European Union, and our ongoing dedication to upholding the principles outlined in the EU-U.S. Privacy Shield Framework, further details of which are provided below.

 

Transfers Outside the EU and Switzerland

Adorack has affirmed that it abides by the “Privacy Shield Principles” as outlined by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from the European Economic Area and Switzerland transferred to the United States. These principles are part of the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework.

Although Adorack does not rely on the Privacy Shield Principles as the legal foundation for the transfer of personal data from the European Economic Area, the United Kingdom, or Switzerland, it is dedicated to protecting that data in accordance with those principles. The Privacy Shield Principles shall take precedence over the provisions in this privacy statement in the event of a disagreement with data subject rights under the Privacy Shield Principles. Visit “Privacy Shield” to check our certification page and learn more about the Privacy Shield program.

Adorack is subject to the U.S. Federal Trade Commission’s investigative and enforcement power with regard to personal data received or transmitted in accordance with the Privacy Shield Frameworks.

 

Complaints and Dispute Resolution

In accordance with the Privacy Shield Principles, Adorack, Inc. pledges to address grievances regarding your privacy and our collection or use of information about you that has been transmitted to the United States in accordance with Privacy Shield. Anyone from the European Union and Switzerland who have questions or concerns about their privacy should get in touch with us by email at privacy@adorack.com. We will investigate your complaint and respond within 45 days of receipt. However, if you reside in the EEA, the UK, or Switzerland and you feel that we were unable to address your complaint or concern, you have the right to file a complaint with the appropriate supervisory body.

Adorack has also agreed to transfer unresolved privacy complaints under the Privacy Shield Principles to the BBB EU Privacy Shield, a separate dispute resolution system run by BBB National Programs. Please go to “BBB National Programs” for further information and to file a complaint if you do not promptly get acknowledgment of your complaint or if it is not adequately addressed. This service is offered to you without cost.

Under specific circumstances, you may use binding arbitration for some remaining claims not covered by other redress options if your Privacy Shield complaint cannot be resolved through the aforementioned channels. Visit Privacy Shield Annex 1.

When it comes to human resources data sent from the European Union in the context of any employment relationship with a European Union person, Adorack pledges to work with EU data protection authorities and abide by their recommendations.

 

Children

Children under the age of thirteen (13) are not the target demographic for this service, which is designed for a general audience.

In accordance with the federal Children’s Online Privacy Protection Act of 1998 (COPPA), we never knowingly ask anyone under the age of 13 for their personal information without also getting their parents’ permission. Anybody who submits personal data to us via our website or service affirms that they are at least 13 years old. Contact us at privacy@adorack.com if you’re a parent or guardian and you think we’ve obtained information on your child in a way that isn’t legal. To the extent required by applicable legislation, we shall delete the data.

We do not intentionally “sell” or “share” the personal information of minors under the age of 16 who reside in California, as those terms are defined under the California Consumer Privacy Act, as modified.

You can ask us to delete any material or information you have placed on the Service if you are a California resident under 18 and registered to use the Service. Send us an email at the address listed in the “How to Contact Us“ section with the subject line “California Under 18 Content Removal Request” and a description of the content you want to be removed. Although we will try our best to remove the post from potential public view, we cannot guarantee that it will be entirely or completely removed. We may still need to keep the content in order to meet our legal duties, settle disputes, and uphold agreements.

 

Your Rights to Privacy in Nevada

Customers in Nevada may choose not to participate in the selling of specific categories of personal information under Nevada law (SB 220). The distribution of this personal data to other parties for payment constitutes a sale under Nevada law. Your personal information is not sold by Adorack to third parties as that term is used in Nevada law. Please get in touch with us at privacy@adorack.com if you live in Nevada and want to know more about how we adhere to the law there.

 

A Privacy Policy Update

We may occasionally amend this privacy statement to reflect evolving legal, technological, or commercial events. Depending on the importance of the changes we make, we will take the proper steps to notify you when we update our privacy policy. If and where this is mandated by applicable data protection legislation, we will ask for your permission before making any significant changes to the Privacy Policy.

Check the “last updated” date shown at the top of this privacy policy to discover when it was most recently modified.

 

How to contact us

Please email privacy@adorack.com if you have any inquiries or disabilities regarding this privacy statement or our privacy policies or need this privacy policy in another format.

Please email our Data Protection Officer at DPO@adorack.com if you have any questions or complaints about privacy. Please let us know which country and/or state you are in when you get in touch with us.

 

Address:

Accugile Technologies,
76-77, Nava India Rd,
KR Puram Avarampalayam,
Peelamedu,
Coimbatore, Tamil Nadu 641006

 

Phone:

+91 9500591206