Privacy Policy

Adorack respects your right to privacy. Our privacy statement (“Privacy Statement”) describes who we are, how we obtain, disclose, and utilize information about you, as well as how you can exercise your right to privacy.

All users of Adorack’s websites and services, including but not limited to www.adorack.com, app.adorack.com (referred to as the “Site” and the “Service” depending on how you use it), are subject to our privacy policy. Please go to Terms & Conditions or any service agreement you may have had with us for more details on the conditions governing your use of the relevant Service.

What is Adorack?

If you have any questions or concerns about how we are using your information, please contact us using the information provided in the “How to Contact Us” section of this Privacy Policy.

Adorack is a social media management, social advocacy, social analytics, and social listening software provider. Please visit our website’s “About Us” section for additional details about Adorack.

How do we collect information?

We get data from users of our customers’ social media pages and properties and from visitors to our site, our clients and their Service users, job applications, and job candidates.

Information we get from you

Depending on how you use our site and service, we may collect different types of information directly from you. For instance, when you sign up for an account with us, contact us about a customer support issue, apply for a job, or fill out an application or other forms on the Site and/or Service, we receive information directly from you.

Also, we keep a record of any data you give to us electronically, such as your phone number and email address. Additionally, we get data about you through your activities on third-party social media platforms—including TikTok, LinkedIn, Facebook, Instagram, YouTube, Pinterest, Threads, and Bluesky—such as your username, profile, postings, and communications you send to and receive from our clients on social media.

Information we get from customers

To provide our Service, we need information from customers. A user’s social media handle, username, profile image, biography, number of followers, website URL, first and last name (if provided by the user), and messages or conversations with our clients may all fall under this category. In order to deliver our Service, we gather data from people who are employed by our customers, such as their contact information.

Information that is taken Automatically

We might automatically gather some data from your device when you use our Service or visit our Site. According to current data protection rules, this information can be regarded as personal information.

Your IP address, device type, unique device identification numbers, browser type, general geographic location (such as country or city-level location), third-party websites accessed through the Service, and other technical information are examples of the information we may automatically collect. We may also track information about how your device has used our Site or Service, such as the pages visited and links clicked (including content accessed).

By gathering this data, we can learn more about the people who visit our site or use our service, where they are from, and what features and functionality they are most interested in. We utilize this data for internal analytics and to raise the caliber and usefulness of our website and/or service for users and visitors.

Some of this data may be gathered via cookies and other tracking technologies, as described in our Cookies Policy.

Other Sources of Information

We also gather data from outside sources, like:

• Data resellers or brokers from whom we buy data to validate and enrich the information we get.
• Social networks whenever you interact with our content, make a reference to our site or service, or give us permission to access your data there.
• Partners who sell or distribute our products, provide co-branded services, or take part in collaborative marketing initiatives.
• Clients who entrust us with their information, which we then process on their behalf.

Do Not Track

You might be able to use the “Do Not Track” signal that your browser automatically sends to websites you visit. Yet, note that there isn’t a consensus among the industry about what site and app administrators ought to conduct regarding these signals. Therefore, our systems do not take into account browser “do-not-track” requests until the legislation is construed to force us to. But, you have the option to turn off some tracking as described in this privacy statement (e.g., by disabling cookies, or using private browsing modes).

Google User Data Obtained via Restricted and Sensitive Scopes

Adorack’s use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Use of Information

Adorack follows the procedures outlined in this privacy statement when processing data for corporate and commercial reasons. We have used information for the following business purposes throughout the past year, among others:

• Operate and enhance the website and service;
• Provide users or customers with the service as well as any other goods or services they may ask for or in which they have demonstrated an interest;
• Facilitate the processing, evaluation, and analysis of subscriptions;
• Analyze customer interests and needs to improve the service and make other offers, products, or services available;
• Calls with consumers may be recorded for quality, training, and service improvement purposes (upon receipt of consent, as applicable law may demand);
• Review the types of offers, products, or services we make available to users or customers, as well as potential users or consumers;
• Observe how the service is being used, including for repairing problems and enhancing the product;
• Offer client service;
• Communicate with users and deliver extra information that may be of interest to them via email or other channels, such as promotional offers, notices, and marketing materials;
• Run online polls to get information about the website and/or service;
• Create aggregated data for internal examination and analysis, combine datasets;
• To deliver the Service, transfer anonymous or customized tokens between the Adorack and Employee Advocacy platforms;
• Send you notices for upcoming events, technical notices, product announcements, security alerts, administrative messages, service bulletins, or advertisements;
• Process your writing samples, references, employment, and educational history as required to take into account your job application for open positions;
• Manage our day-to-day business needs, such as Site and/or Service administration, forum management, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting duties, legal terms, and any other contractual arrangement relating to our Service, or compliance with the law.

Third-Party Categories with Which We May Share Your Information

We distribute the data we gather in accordance with the procedures outlined in this privacy statement. The recipient categories are as follows:

• Affiliates, Service Providers, and Partners: Entities that process data for us or support the delivery of our site/service. We contractually forbid our service providers from keeping, using, or disclosing information about you for any reason other than providing services for us.
• Our Clients: To efficiently deliver social media management and manage customer relationships.
• Integrated Social Platforms: Specifically TikTok, LinkedIn, Meta (Facebook & Instagram), YouTube, Pinterest, Bluesky, and Threads when you connect your accounts.
• Law Enforcement & Regulatory Bodies: When disclosure is required by law, court order, or to protect vital interests.
• Mergers & Acquisitions: In connection with any proposed or actual purchase or merger, under appropriate confidentiality commitments.

Data Storage & Retention

When we have an ongoing, genuine business need, we retain the information we acquire from you (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

In the rare instances where this is not possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from any further processing until deletion is possible.

Your Data Privacy Rights

You can always contact us at privacy@adorack.com to access, update, or request deletion of your information. If you are a resident of the European Economic Area or the United Kingdom, you also have the right to object to processing, request restriction, or request data portability under GDPR.

User ID and Password Security

To assist secure your personal information against loss, theft, misuse, and unauthorized access, our Site and Service implement firewalls, intrusion detection systems, operational procedures, and data encryption both at rest and during transmission. Please contact support@adorack.com immediately if you suspect unauthorized access.

How to Contact Us